{"id":11070,"date":"2013-03-29T11:58:30","date_gmt":"2013-03-29T11:58:30","guid":{"rendered":"http:\/\/samathieson.com\/sa-mathieson\/?p=11070"},"modified":"2013-03-29T11:58:30","modified_gmt":"2013-03-29T11:58:30","slug":"how-small-businesses-from-brewdog-to-jaffe-neale-use-twitter","status":"publish","type":"post","link":"https:\/\/samathieson.com\/sa-mathieson\/how-small-businesses-from-brewdog-to-jaffe-neale-use-twitter\/","title":{"rendered":"How small businesses from BrewDog to Jaffe &#038; Neale use Twitter"},"content":{"rendered":"<p>My first article for TechRadar Pro, on how small businesses can make smart use of Twitter, has <a href=\"http:\/\/www.techradar.com\/news\/software\/applications\/how-a-small-business-can-use-twitter-1140704\" target=\"_blank\">just been published<\/a>. Thanks to <a href=\"http:\/\/twitter.com\/Jaffeandneale\" target=\"_blank\">Patrick Neale at Jaffe &amp; Neale<\/a> bookshop and cafe, and <a href=\"http:\/\/twitter.com\/BrewDogSarah\" target=\"_blank\">Sarah Warman<\/a> at craft brewer and bar manager <a href=\"https:\/\/twitter.com\/brewdog\" target=\"_blank\">BrewDog<\/a>, for their time talking about this.<!--more--><\/p>\n<p>I picked up some useful ideas from talking to Patrick and Sarah, and looking at how they run their Twitter accounts. BrewDog &#8211; a &#8216;big&#8217; small business, with Sarah spending a fair proportion of her time on Twitter &#8211; uses it among other things to gather ideas from its customers\/fans, and is currently asking them to name its new beer. It works; click on the date in the tweet below to see the replies:<\/p>\n<blockquote class=\"twitter-tweet\"><p>*<a href=\"https:\/\/twitter.com\/search\/%23MASHTAG\">#MASHTAG<\/a> CURVEBALL!* Tomorrow, we let you choose the name. But tonight, we want YOU to make the shortlist! So! What do we call this brew?<\/p>\n<p>\u2014 BrewDog (@brewdog) <a href=\"https:\/\/twitter.com\/brewdog\/status\/317335364203319296\">March 28, 2013<\/a><\/p><\/blockquote>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\"><\/script>Patrick Neale has less time and need to use Twitter &#8211; customers (disclosure: including me) go into the bookshop in Chipping Norton because it is nice to visit and features excellent coffee and cake &#8211; but does use it <a href=\"http:\/\/twitter.yfrog.com\/ntxitumj\" target=\"_blank\">for photos of what&#8217;s going on in the shop<\/a>, by using the Twitter background as a one-page summary website (in Penguin bookspines &#8211; <a href=\"https:\/\/twitter.com\/samathieson\" target=\"_blank\">an idea I have pinched for my account<\/a>) and to stay in touch with authors and, crucially, their PRs:<\/p>\n<blockquote class=\"twitter-tweet\"><p>Thankyou KateAtkinson <a href=\"https:\/\/twitter.com\/search\/%23lifeafterlife\">#lifeafterlife<\/a> absolutely wonderful event at the bookshopthankyou @<a href=\"https:\/\/twitter.com\/alisonbarrow\">alisonbarrow<\/a><\/p>\n<p>\u2014 Patrick Neale (@Jaffeandneale) <a href=\"https:\/\/twitter.com\/Jaffeandneale\/status\/314119513828376576\">March 19, 2013<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Both Sarah and Patrick emphasised the importance of getting across personality through Twitter. <a href=\"http:\/\/www.techradar.com\/news\/software\/applications\/how-a-small-business-can-use-twitter-1140704\" target=\"_blank\">My summary of how businesses should use it<\/a>: &#8220;Twitter can be used like selling from a market stall to an interested crowd, with the rest of the world passing by.&#8221; And the market stalls that work best are those run by traders with big personalities, aren&#8217;t they?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My first article for TechRadar Pro, on how small businesses can make smart use of Twitter, has just been published. Thanks to Patrick Neale at Jaffe &amp; Neale bookshop and cafe, and Sarah Warman at craft brewer and bar manager BrewDog, for their time talking about this.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2,3,10,19],"tags":[],"class_list":["post-11070","post","type-post","status-publish","format-standard","hentry","category-articles","category-cotswolds","category-it","category-scotland"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How small businesses from BrewDog to Jaffe &amp; Neale use Twitter<\/title>\n<meta name=\"description\" content=\"An article for TechRadar Pro on how craft brewer BrewDog and Chipping Norton bookshop Jaffe &amp; Neale make smart use of Twitter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/samathieson.com\/sa-mathieson\/how-small-businesses-from-brewdog-to-jaffe-neale-use-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How small businesses from BrewDog to Jaffe &amp; Neale use Twitter\" \/>\n<meta property=\"og:description\" content=\"An article for TechRadar Pro on how craft brewer BrewDog and Chipping Norton bookshop Jaffe &amp; Neale make smart use of Twitter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/samathieson.com\/sa-mathieson\/how-small-businesses-from-brewdog-to-jaffe-neale-use-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"SA Mathieson\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-29T11:58:30+00:00\" \/>\n<meta name=\"author\" content=\"SA Mathieson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SA Mathieson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/samathieson.com\\\/sa-mathieson\\\/how-small-businesses-from-brewdog-to-jaffe-neale-use-twitter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/samathieson.com\\\/sa-mathieson\\\/how-small-businesses-from-brewdog-to-jaffe-neale-use-twitter\\\/\"},\"author\":{\"name\":\"SA Mathieson\",\"@id\":\"https:\\\/\\\/samathieson.com\\\/sa-mathieson\\\/#\\\/schema\\\/person\\\/3606fa34fc4a527f20eeb5a32ff83a36\"},\"headline\":\"How small businesses from BrewDog to Jaffe &#038; 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