{"id":28408,"date":"2014-02-17T09:24:09","date_gmt":"2014-02-17T09:24:09","guid":{"rendered":"http:\/\/samathieson.com\/sa-mathieson\/?p=28408"},"modified":"2014-11-07T18:08:55","modified_gmt":"2014-11-07T18:08:55","slug":"review-filter-bubble-eli-pariser-burst-bubbles","status":"publish","type":"post","link":"https:\/\/samathieson.com\/sa-mathieson\/review-filter-bubble-eli-pariser-burst-bubbles\/","title":{"rendered":"Review: The Filter Bubble by Eli Pariser \u2013 how to burst these bubbles"},"content":{"rendered":"<p><a href=\"http:\/\/www.amazon.co.uk\/gp\/product\/0241954525\/ref=as_li_ss_il?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0241954525&amp;linkCode=as2&amp;tag=samathiesonco-21\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"border: 0px none;\" alt=\"\" src=\"http:\/\/ws-eu.amazon-adsystem.com\/widgets\/q?_encoding=UTF8&amp;ASIN=0241954525&amp;Format=_SL160_&amp;ID=AsinImage&amp;MarketPlace=GB&amp;ServiceVersion=20070822&amp;WS=1&amp;tag=samathiesonco-21\" width=\"102\" height=\"160\" border=\"0\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" alt=\"\" src=\"http:\/\/ir-uk.amazon-adsystem.com\/e\/ir?t=samathiesonco-21&amp;l=as2&amp;o=2&amp;a=0241954525\" width=\"1\" height=\"1\" border=\"0\" \/><a href=\"https:\/\/samathieson.com\/sa-mathieson\/duckduckgo-googles-shared-endorsement-adverts\/\">I referred to filter bubbles a while ago<\/a>, and thought I should get around to reading the book of that name by Eli Pariser. Written in 2011, and subtitled \u2018What the internet is hiding from you\u2019, it is an interesting review of web personalisation and its dangers, current and future. It takes as its starting point <a href=\"http:\/\/googleblog.blogspot.co.uk\/2009\/12\/personalized-search-for-everyone.html\" target=\"_blank\">Google\u2019s announcement in December 2009<\/a> that it would personalise every search result, so trapping web users in an \u2018Adderall Society\u2019, where like users of that drug they become more focused and less curious.<\/p>\n<p>It\u2019s an interesting read, and Mr Pariser \u2013 who among other things <a href=\"http:\/\/www.thefilterbubble.com\/about-eli\" target=\"_blank\">has been executive director of the online campaigning service MoveOn.org<\/a> and is now co-founder of viral-with-a-purpose <a href=\"http:\/\/www.upworthy.com\/about\" target=\"_blank\">social media firm Upworthy<\/a>\u2013 has civic-minded concerns about people becoming ignorant of hard news, particularly from abroad, as the likes of Google and Facebook serve up only what someone is likely to click on.<\/p>\n<p>However, while it\u2019s good that <em><a href=\"http:\/\/www.amazon.co.uk\/gp\/product\/0241954525\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0241954525&amp;linkCode=as2&amp;tag=samathiesonco-21\" target=\"_blank\">The Filter Bubble<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" alt=\"\" src=\"http:\/\/ir-uk.amazon-adsystem.com\/e\/ir?t=samathiesonco-21&amp;l=as2&amp;o=2&amp;a=0241954525\" width=\"1\" height=\"1\" border=\"0\" \/> <\/em>includes a section headed \u2018What individuals can do\u2019, I think quite a lot remained unsaid. The section suggests you delete cookies regularly, and there\u2019s a good comparison of Twitter and Facebook, the former with simple rules and lots of user control, the latter with complex, often-shifting ones which have been known to change a user\u2019s semi-private data into public.<!--more--><\/p>\n<p>This is all good advice, but there are plenty of other ways of escaping filter bubbles, simply by seeking out services which don\u2019t personalise, or do so in ways controlled by the user.<\/p>\n<p><a href=\"https:\/\/samathieson.com\/sa-mathieson\/duckduckgo-googles-shared-endorsement-adverts\/\">As previously discussed<\/a>, <a href=\"https:\/\/duckduckgo.com\/\" target=\"_blank\">DuckDuckGo<\/a> provides standardised rather than personalised search. On news, one answer is to avoid aggregators and look at actual publications. <em>The Guardian<\/em> has different home pages for different countries, each changes all the time and it\u2019s not unfair to say that some things get on it because they\u2019ll get clicked on a lot \u2013 although it\u2019s not (yet) personalised. However, if you want its view of what has actually mattered in the last day, it has <a href=\"http:\/\/www.theguardian.com\/theguardian\" target=\"_blank\">an index of all the articles in the printed newspaper<\/a>. <em>The Economist<\/em> <a href=\"http:\/\/www.economist.com\/printedition\/\" target=\"_blank\">has the same option<\/a> as <a href=\"http:\/\/www.nytimes.com\/pages\/todayspaper\" target=\"_blank\">does the <em>New York Times<\/em><\/a>.<\/p>\n<p>In both the latter cases, you will have to pay for access after a few articles online. And paying, if you want material edited for you rather than for advertisers\u2019 benefit, is often the answer \u2013 which is one of the reasons I am publishing my Ends of Britain series on Beacon, last week on <a href=\"http:\/\/www.beaconreader.com\/sa-mathieson\/scotland-buddy-would-you-share-a-pound-rest-of-uk-actually-no\" target=\"_blank\">George Osborne\u2019s Scottish speech<\/a> and <a href=\"http:\/\/www.beaconreader.com\/sa-mathieson\/moaning-about-the-british-moaning-about-the-weather\" target=\"_blank\">Britain\u2019s spell of bad weather<\/a>. The BBC\u2019s online empire is edited for its readers, but if you\u2019re British, <a href=\"http:\/\/www.bbc.co.uk\/aboutthebbc\/insidethebbc\/whoweare\/licencefee\/\" target=\"_blank\">you\u2019re probably paying 55p a month for it through the licence fee<\/a>. (Everyone else &#8211; you&#8217;re very welcome to what you can see. A lot of audio and video is blocked to visitors outside the UK.)<\/p>\n<p>More specifically, for a reader\u2019s guide to new books the monthly Literary Review is superb \u2013 and costs <a href=\"http:\/\/www.exacteditions.com\/shop\/327\/342\" target=\"_blank\">\u00a328 a year online<\/a>, <a href=\"http:\/\/literaryreview.co.uk\/subscribe.php\" target=\"_blank\">\u00a335 in print<\/a> in the UK. For the best UK restaurants and hotels, the annual <em><a href=\"http:\/\/www.amazon.co.uk\/gp\/product\/1844901556\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=1844901556&amp;linkCode=as2&amp;tag=samathiesonco-21\" target=\"_blank\">Good Food Guide<\/a><\/em><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" alt=\"\" src=\"http:\/\/ir-uk.amazon-adsystem.com\/e\/ir?t=samathiesonco-21&amp;l=as2&amp;o=2&amp;a=1844901556\" width=\"1\" height=\"1\" border=\"0\" \/> and <em><a href=\"http:\/\/www.amazon.co.uk\/gp\/product\/0954940482\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1634&amp;creative=19450&amp;creativeASIN=0954940482&amp;linkCode=as2&amp;tag=samathiesonco-21\" target=\"_blank\">Good Hotel Guide<\/a><\/em><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" alt=\"\" src=\"http:\/\/ir-uk.amazon-adsystem.com\/e\/ir?t=samathiesonco-21&amp;l=as2&amp;o=2&amp;a=0954940482\" width=\"1\" height=\"1\" border=\"0\" \/> (\u00a317.99 and \u00a320 respectively, although often discounted) are excellent, and both include money-off vouchers. Leaving aside vouchers and the fact that all three are good to read, they will provide a return on investment if they help you avoid buying a few duff books or a single poor meal or hotel stay. As they are produced for the buyer, they would go out of business if they were not trustworthy \u2013 which may not be true of free sources of book, restaurant and hotel reviews.<\/p>\n<p>Bursting a filter bubble need not be difficult \u2013 try piling on a few pounds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I referred to filter bubbles a while ago, and thought I should get around to reading the book of that name by Eli Pariser. Written in 2011, and subtitled \u2018What the internet is hiding from you\u2019, it is an interesting review of web personalisation and its dangers, current and future. It takes as its starting &hellip; <a href=\"https:\/\/samathieson.com\/sa-mathieson\/review-filter-bubble-eli-pariser-burst-bubbles\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Review: The Filter Bubble by Eli Pariser \u2013 how to burst these bubbles&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10,12,17,18],"tags":[],"class_list":["post-28408","post","type-post","status-publish","format-standard","hentry","category-it","category-media","category-privacy","category-reviews"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Review: The Filter Bubble by Eli Pariser \u2013 how to burst these bubbles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/samathieson.com\/sa-mathieson\/review-filter-bubble-eli-pariser-burst-bubbles\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review: The Filter Bubble by Eli Pariser \u2013 how to burst these bubbles\" \/>\n<meta property=\"og:description\" content=\"I referred to filter bubbles a while ago, and thought I should get around to reading the book of that name by Eli Pariser. 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