The Facebook fake news fuss is a distraction compared with the company’s bigger impact on politics: its ability to micro-target advertising based on its detailed knowledge of its users. As I wrote earlier this month for The Register, Facebook has helped the Conservatives to win the 2015 general election, pro-Brexit campaigners to win the referendum and Donald Trump the US presidency.
Facebook uses the Tory victory in its marketing to other political campaigners. As far as I can see it isn’t yet boasting about its role in Brexit, which included Leave.EU using Facebook to target racists until it got caught out by the Remain campaign. Continue reading “It’s Facebook wot wins votes”