First published in Health Service Journal, 19 February 2004
Draw a rectangle 2.4 times as wide as it is high and fill it with a colour known as Pantone Blue 300. Then, using the Frutiger Bold Italic font, fill it with the three capital initial letters of Europe’s biggest employer. Voila: a logo found on signs, stationery, vehicles, identity cards and uniforms across the country – and reproduced 144 times in a recent copy of this magazine.
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