In the dot com era of the late 1990s and very early 2000s, IT companies ran lavish press trips. Most generated pretty awful journalism, partly because the companies wanted to get something out of organising the trip, partly because journalists treated such trips as paid holidays.
Peter Kirwan, my editor at Computing, sent me on my first press trip asking “how would you like to go to the Atlas mountains?” Another journalist at the paper, now a senior editor at a national newspaper, described IT journalists as having “working class pay, middle class attitudes and upper class lifestyles”. The main problem I found on such trips – apart from getting some sort of usable copy out of them – was how to order something from the expensive hotel room service that I could get past the editor when claiming expenses. I ate a lot of club sandwiches. Continue reading “Parc life: how Parc Xerox changed the world”