The Facebook fake news fuss is a distraction compared with the company’s bigger impact on politics: its ability to micro-target advertising based on its detailed knowledge of its users. As I wrote earlier this month for The Register, Facebook has helped the Conservatives to win the 2015 general election, pro-Brexit campaigners to win the referendum and Donald Trump the US presidency.
Facebook uses the Tory victory in its marketing to other political campaigners. As far as I can see it isn’t yet boasting about its role in Brexit, which included Leave.EU using Facebook to target racists until it got caught out by the Remain campaign. Continue reading