
I referred to filter bubbles a while ago, and thought I should get around to reading the book of that name by Eli Pariser. Written in 2011, and subtitled ‘What the internet is hiding from you’, it is an interesting review of web personalisation and its dangers, current and future. It takes as its starting point Google’s announcement in December 2009 that it would personalise every search result, so trapping web users in an ‘Adderall Society’, where like users of that drug they become more focused and less curious.
It’s an interesting read, and Mr Pariser – who among other things has been executive director of the online campaigning service MoveOn.org and is now co-founder of viral-with-a-purpose social media firm Upworthy– has civic-minded concerns about people becoming ignorant of hard news, particularly from abroad, as the likes of Google and Facebook serve up only what someone is likely to click on.
However, while it’s good that The Filter Bubble
includes a section headed ‘What individuals can do’, I think quite a lot remained unsaid. The section suggests you delete cookies regularly, and there’s a good comparison of Twitter and Facebook, the former with simple rules and lots of user control, the latter with complex, often-shifting ones which have been known to change a user’s semi-private data into public. Continue reading “Review: The Filter Bubble by Eli Pariser – how to burst these bubbles”